EXPRESS

                                                                                                         20117 Narim Lee For the year 2023, you might want to adopt different marketing strategies to boost your business effectively. Marketing is important because, not only does it introduce your brand to potential customers, but it imprints the brand’s image on consumers. And it connects the customers with companies that provide the products and services that the customers need. Marketing trends change every year to catch up with the ever-changing world. So, what does 2023 hold for marketing? 1. Marketing via Social Media Social media apps like TikTok and Instagram are becoming more and more popular. Social media has a tremendous impact on our daily lives. It also influences our decisions when it comes to purchasing products. Users pay a lot of attention to the daily lives of influencers with millions of followers. Products that these influencers use become instantly popular. So, the amo

   written by 20207 Kim Jun Woo   COVID-19 is coming to an end these days, however its substantial impact on our society still continues. The sports industry is one of the spheres which has received the significant effect of COVID-19.  It directly influences sports institutions, professional sports teams and sports fans which are three main components of the sports industry. Most of all, sports teams’ ways of making a profit and communicating with their supporters have shifted a lot in comparison with before COVID-19.   Before COVID-19, the sports industry’s main source of revenue was commercial and high ticket prices. However, lots of nations began to prohibit or regulate the number of sports spectators to prevent the spread of COVID-19.   For instance, the Korea Baseball Organization (KBO) league allowed only 20% of the entire seats in the stadium for a year, 2021. As a result, the number of spectators declined from 8.4 million to 1.2 million. It indicates that ticket price lost its