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Showing posts from July, 2024

Various Charms of Short-form content

written by 20714 Ryu Hajin Do you prefer long videos or short videos? These days, various types of content, such as long-form and short-form, are receiving much attention. Among them, let’s look at the short-form, a video content about the MZ generation seeking freedom and fun. Short-form is a video trend that reflects the public’s consumption of content using mobile devices anytime, anywhere, with short videos of less than 1 to 10 minutes. What is the clear difference between long-form and short-form marketing? Long-form content is content that you take your time to enjoy slowly, while short-form content is easily accessible and quickly consumed in your busy daily life. Long-form content is mainly consumed by platforms such as YouTube and Netflix, while short-form content thrives on platforms like Instagram and TikTok, allowing for fast content consumption.  In recent years, most of the content that viewers consume is short-form, such as YouTube Shorts, Instagram Reels and TikTok vid