Various Charms of Short-form content

written by 20714 Ryu Hajin

Do you prefer long videos or short videos? These days, various types of content, such as long-form and short-form, are receiving much attention. Among them, let’s look at the short-form, a video content about the MZ generation seeking freedom and fun.

Short-form is a video trend that reflects the public’s consumption of content using mobile devices anytime, anywhere, with short videos of less than 1 to 10 minutes.

What is the clear difference between long-form and short-form marketing?

Long-form content is content that you take your time to enjoy slowly, while short-form content is easily accessible and quickly consumed in your busy daily life. Long-form content is mainly consumed by platforms such as YouTube and Netflix, while short-form content thrives on platforms like Instagram and TikTok, allowing for fast content consumption. 

In recent years, most of the content that viewers consume is short-form, such as YouTube Shorts, Instagram Reels and TikTok videos.

YouTube’s short-form content, Shorts, can play up to 15 seconds, and there are no advertisements. It is recommended as an algorithm. Only one minute of highlights from the long video is extracted and used a lot as a hooking video. In addition, it has a feature that allows free YouTube music to be used.

Reels is the Instagram’s short-form content. It is an emerging platform from the MZ generation, where people mainly edit and share music sources according to their own personality, and film and share dance and unique challenges. It has belatedly joined the short-form platform, but is growing steeply.

Lastly, TikTok topped the list of app downloads worldwide in 2021. Of all users, 51% share the proceeds with users that have at least 10,000 followers. MZ generation various editing features and video effects fillers and more than 100,000 views.

In a fast-changing society, short-form marketing can be used to promote the value of products and brands. Due to the nature of short-form, messages should be delivered in a very short period of time, so concise and easy to understand content should be constructed. The first impression is crucial because the viewer spends very little time viewing the content. We can attract viewers’ interest by providing content that they never expected in real life.