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OTT Service, What Bring Plus on Our Life

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written by 20811 An Ga Hyun Do you enjoy watching Netflix? If you don’t use Netflix, you’ve heard a lot of people around you talk about it. They probably said, “I watched Netflix last night”, or “Let’s watch Netflix after this exam”. Nowadays Netflix is a familiar and natural service to us. All the things that provide us with media services like Netflix, we called it OTT service. What Is OTT Service? OTT service is an abbreviation of over-the-top service. Top here refers to a set-top box, which implies that a content provider is going over the top of existing internet services. This media service is offered directly to viewers via the Internet. It provides various media contents like movies, dramas, videos, TV programs, and music. If you can’t understand this, you have heard about the services such as Netflix, Amazon Prime Video, Disney+, YouTube premium, and Watcha. Don’t they provide us with various media contents? These are OTT services. Why Do People Use It? The demand for the ...

Help Abandoned Animals!

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                                                                                                    written by 10121 Jang Yoonseo Abandoned Animals are adopted pets that are later casted aside. Unfortunately, the number of abandoned dogs and also companion animals are increasing every year.  According to the Korean Animal Protection Management System managed by the Ministry of Agriculture, last year, 128,678 abandoned animals were lost in Korea. The number decreased by 4,827 (3.6%) from 133,505 in 2019, but it’s still a huge number. Abandoned Animals Problems In most cases of abandoned animals, which are dogs and cats, the biggest problem is animal abuse.  This year, it was reported that the cat someone raised was in a driving car ...

To Increase or Not?

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                                                                                    written by 20321 Yim Tae Hee With the strong support of Democrats, the Biden administration signed for a $1.9 trillion COVID-19 relief bill in March. That stimulus package includes direct payments to Americans, financial support for local governments, and additional aid for COVID-19 vaccine distribution. Among those subsidies, raising the federal minimum wage is the most controversial part.  In the U.S., the federal minimum wage is the lower limit, and the states can make an adjustment on it. It usually reflects on the local economic situation of each state. Republicans disagree with it   Since 2009, it has been $7.25 per hour but Democrats are trying to raise it to $15 by 2025. They dra...

Hot Potato: Bitcoin Purchases

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     written by 20305 Kim Min Chae Bitcoin’s surge has been continuing since last fall. This is because money that wasn’t able to find an investment destination at an ultra-low interest rate flowed into cryptocurrency due to the COVID-19 crisis. The current situation of Bitcoin The decisive factors for individuals to invest in Bitcoins was that famous companies such as PayPal, Tesla, and Morgan Stanley bought coins or entered related businesses. Individual investors are relieved that it is “at least not a fraud.” Bitcoin’s domestic price surpassed 81 million won and the U.S. market price surpassed 64,000 dollars. It was record breaking again.  It has doubled this year and jumped more than 10 times in a year. Inside and outside the industry, there are simultaneous claims that “the real rise is from now on” and warnings that “it is almost at the top.” Warnings Ho...

War on Racism: Asian Hate Crimes on the Rise

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                                                                                written by 10223 Choi Jae Hyuk With each passing day, more and more stories of Asian Americans receiving anything ranging from strange looks to verbal abuse to violent beatdowns pop up in social media. Hate crimes against Asians in the U.S. saw a 150% increase in 2020 according to the Center for the Study of Hate and Extremism. Why could this be happening? Experts believe the spread of COVID-19 and former President Donald Trump’s stance on the pandemic may have been the motivators. China’s failure to report the outbreak of the virus in Wuhan back in December 2019 bought a lot of criticism from the international community. Many politicians and news sources addressed it as the “Chinese virus” or “Wuhan virus”, inc...

Vaccination to End COVID-19

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                                                                                          written by 10808 Park Su ji In December 2019, the existence of a contagious virus named corona was revealed to the world, and we’ve been living with it for over a year. “Social distancing” makes people’s physical/mental distance keep away from each other, constraining everyday life. Vaccines are developed and these are the hope to overcome the pandemic. What is AstraZeneca? AstraZeneca is a type of virus vector vaccine, which is a kind of vaccine that puts the coronavirus gene into a less-harmful virus and injects into the human body. Its prevention rate is 70.4%, the number of injections is two times, and the price is 3000 won to 5000 won for each dose given.  Distribut...

Marketing Strategies to Attract Consumers

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                                                                                  written by 20105 Kim Sang Eun Searching product details to purchase the product has now become an obsolete way of shopping. These days, we can make a purchase decision by watching videos and communicating with the person in the video.    This is a new version of virtual commerce.    In the new media era, short-form video content aimed at  Generation Z, who is more familiar with videos than pictures, has become a major marketing strategy. Large enterprises such as Google Shopping is also launching new forms of  V-commerce platforms.   Google’s ‘Shop-loop’ Shoploop is an app that sells makeup products. When you open Shoploop, a video of someone using the product suddenly...