K-pop: A Poor Guide to Beauty

written by 20103 Kim Geun Yeong





K-pop has rapidly become one of Korea’s leading industries and the international image of the country. As a result, K-pop seems to have become a natural part of teenagers’ lives.

Teens are particularly sensitive to aesthetic elements compared to other age groups. Therefore, idols become objects of imitation by fans and wannabes. 

The effect of imitation is not just about copying. It also comes with a sense of satisfaction gained by emulating those figures.

Experts attribute the increased focus on adolescents’ appearance to the development of social media. On platforms like Kakao, Facebook and Instagram, there is an abundance of photos showcasing glamorous appearances accompanied by praise. 

When teens see these, they compare their own looks and experience a sense of relative inferiority. Beautifully adorned idols have become the standard of beauty and even influence what teenagers imitate.

Fashion trends also have a similar effect. By emulating the revealing outfits worn by idols, teenagers feel a sense of satisfaction. Such imitation attempts have a significant impact on teenagers’ lives. 

For example, as teenagers who copy idols grow up, imitation evolves into an obsession with beauty, leading to extreme diets and even plastic surgery.

While dieting for health or undergoing cosmetic surgery for personal satisfaction have positive aspects, they can also become judgments enforced upon individuals by others and society, leading to distortions in body image.

Korea’s entertainment industry, especially entertainment agencies promoting appearance-oriented talent, not only influences teenagers’ imitation but also contributes to a general atmosphere of appearance-oriented values in Korean society. 

Considering the adoration of beauty and the vulnerability to imitation among teenagers, significant changes are needed in Korea’s societal approach to appearance-oriented styling.

The solution to rescuing media consumers from appearance-oriented culture is clear. TV dramas, advertisements and entertainment programs should demonstrate that individuals with realistic appearances can also be protagonists. 

To address the issue of appearance-oriented culture in the South Korean entertainment industry, several important measures need to be considered.

Firstly, the promotion of diversity and a shift toward role distribution based on not just looks but also acting abilities and experience.

Additionally, efforts to educate the media should be strengthened to reduce the tendency of the media to overly emphasize appearance. Advertisements and fan communities also respect and support diversity.

Furthermore, individuals in the entertainment industry have access to programs and resources aimed at enhancing self-image and self-esteem, reducing the pressure on physical appearance and emphasizing intrinsic value.

Government and industry organizations strengthen regulations and guidelines to curb appearance-oriented culture.

Lastly, the general public prioritizes the value of art and performance over appearance and actively supports diversity. Overcoming an appearance-oriented culture requires collaborative efforts from all relevant parties.

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