No Makeup Is Embarrassing?

written by 10203 Kim Dana

April 8, MLB, which is a Korean clothing brand, uploaded a written apology about their mistake. MLB was swept in a controversy about gender discrimination. MLB uploaded pictures of women on Instagram who are spending their daily life with MLB caps. So you could see women spending their daily life with an MLB cap. The purpose of this was to promote their brand and clothing but contrary to their intention, their brand’s image turned bad. 

They uploaded posts on Instagram with people who wore their cap and captions like “Pretty good afternoon to go to the laundry shop, it’s a bit embarrassing without makeup on, isn’t it? Put your cap on lower, have your day longer.” 

Another post contained “Don’t let your guard down although it is evening! Protect your non-makeup face!” 

Netizens are showing reactions that if someone is a woman, they always have to wear makeup. They anger about that MLB’s post’s phrase which can be interpreted that when women go outside, they always have to wear a makeup and insist it’s gender discrimination. 

On the other hand, there are also some reactions that are too sensitive.” Actually many Korean women are shy about their non makeup face and try to hide their non makeup face.  So they think it’s just a marketing strategy. 

The controversy became bigger and bigger, MLB deleted those posts and apologized to people who love their shop and  who are offended. 

They said “ Sorry for no much care about it which can be recognized as gender discrimination. We all listen to the custom's precious comment.  We will try to make content that will get sympathy. We want to apologize about it one more time. Really sorry about it.”